Cover image for Marketing the basics
Title:
Marketing the basics
Author:
Moore, Karl, 1955-
ISBN:
9780203870341
Edition:
2nd ed.
Publication Information:
London ; New York : Routledge, 2010.
Physical Description:
239 p. : ill.
Series:
The basics
Series Title:
The basics
Subject Term:
Marketing -- Management.

Marketing research.

Consumer behavior -- Research.

Export marketing -- Management.
Added Author:
Pareek, Niketh.
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