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1. 
Cover image for Strategic advertising management
Strategic advertising management
Author 
Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.
Preferred Shelf Number 
HF 5438.5 P475 2001
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
Author 
Percy, Larry.
Preferred Shelf Number 
HF5415.123
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003169635
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
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3. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
Preferred Shelf Number 
HF5415.123 P475 2014
Format: 
Availability 
Beytepe Library~1
Available:
Copies: