Cover image for Marketing management : knowledge and skills
Title:
Marketing management : knowledge and skills
Author:
Peter, J. Paul.
ISBN:
9780071107228
Edition:
8th ed.
Publication Information:
Boston : McGraw/Irwin, 2007.
Physical Description:
xvii, 813 s. : şekl.
Subject Term:
Marketing -- Management.

Pazarlama -- Yönetim.

Marketing -- Management -- Case studies.

Pazarlama -- Yönetim -- Vaka çalışmaları.
Added Author:
Donnelly, James H.
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