Cover image for The perfect meal : the multisensory science of food and dining
Title:
The perfect meal : the multisensory science of food and dining
Author:
Spence, Charles, author.
ISBN:
9781118491003

9781306958011

9781118490945

9781118491027
Physical Description:
1 online resource (xix, 400 pages, 16 unnumbered pages of plates) : illustrations (chiefly color)
Abstract:
"The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural)Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology"-- Provided by publisher.

"The first book dedicated to the sensory science behind "eating out", considering every sensation involved in the dining experience"-- Provided by publisher.
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E-Book 341559-1001 ONLINE(341559.1)
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