Cover image for The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Title:
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Author:
Steckstor, Denise. author.
ISBN:
9783834970787
Physical Description:
XVI, 176p. 11 illus. online resource.
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E-Book 201034-2001 ONLINE
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