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1. 
Cover image for Strategic International Management Text and Cases
Strategic International Management Text and Cases
Author 
Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6331-4
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2. 
Cover image for Retailing in the 21st Century Current and Future Trends
Retailing in the 21st Century Current and Future Trends
Author 
Krafft, Manfred. editor. Mantrala, Murali K. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-72003-4
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3. 
Cover image for Storytelling Branding in Practice
Storytelling Branding in Practice
Author 
Fog, Klaus. author. Budtz, Christian. author. Munch, Philip. author. Blanchette, Stephen. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-88349-4
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4. 
Cover image for The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
Author 
Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-02109-1
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5. 
Cover image for Ingredient Branding Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-04214-0
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6. 
Cover image for Innovation and International Corporate Growth
Innovation and International Corporate Growth
Author 
Gerybadze, Alexander. editor. Hommel, Ulrich. editor. Reiners, Hans W. editor. Thomaschewski, Dieter. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-10823-5
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7. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12691-8
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8. 
Cover image for Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Author 
Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12830-1
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9. 
Cover image for Außenhandel Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen
Außenhandel Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen
Author 
Büter, Clemens. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-642-14629-9
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10. 
Cover image for Handbuch Versicherungsmarketing
Handbuch Versicherungsmarketing
Author 
Zerres, Michael P. editor. Reich, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-10276-9
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11. 
Cover image for Vertrauen gewinnen Empathie und Offenheit in der Führungs- und Verkaufskommunikation
Vertrauen gewinnen Empathie und Offenheit in der Führungs- und Verkaufskommunikation
Author 
Holzheu, Harry. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-10289-9
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12. 
Cover image for The Right Sensory Mix Targeting Consumer Product Development Scientifically
The Right Sensory Mix Targeting Consumer Product Development Scientifically
Author 
Derval, Diana. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12093-0
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