
Title:
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Author:
Steckstor, Denise. author.
ISBN:
9783834970787
Physical Description:
XVI, 176p. 11 illus. online resource.
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-8349-7078-7Copies: