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1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Author 
Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number 
HD9980.5 Z45 2009
Format: 
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Beytepe Library~1
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2. 
Cover image for Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author 
Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
Preferred Shelf Number 
HF 5415.5 R87 2000
Electronic Access 
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html
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Availability 
Beytepe Library~1
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