Title:
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author:
Rust, Roland T.
ISBN:
9780684864662
Publication Information:
New York : Free Press, 2000.
Physical Description:
xii, 292 s.
Electronic Access:
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.htmlCopies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/490071 | HF 5415.5 R87 2000 | Searching... | Searching... |