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Cover image for The art and science of marketing marketing for marketing managers
The art and science of marketing marketing for marketing managers
Author 
Dowling, Grahame R. (Grahame Robert)
Preferred Shelf Number 
ONLINE
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199269617.001.0001
Format: 
Availability 
Online Library~1
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2. 
Cover image for Knowledge-based marketing the 21st century competitive edge
Knowledge-based marketing the 21st century competitive edge
Author 
Chaston, Ian.
Preferred Shelf Number 
ONLINE(368671.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing
Format: 
Availability 
Online Library~1
Available:
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