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1. 
Cover image for Storytelling Branding in Practice
Storytelling Branding in Practice
Author 
Fog, Klaus. author. Budtz, Christian. author. Munch, Philip. author. Blanchette, Stephen. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-88349-4
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2. 
Cover image for Innovation and International Corporate Growth
Innovation and International Corporate Growth
Author 
Gerybadze, Alexander. editor. Hommel, Ulrich. editor. Reiners, Hans W. editor. Thomaschewski, Dieter. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-10823-5
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3. 
Cover image for Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Author 
Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-15606-9
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4. 
Cover image for Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Author 
Falkenreck, Christine. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-7908-2357-8
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5. 
Cover image for Micro-Econometrics Methods of Moments and Limited Dependent Variables
Micro-Econometrics Methods of Moments and Limited Dependent Variables
Author 
Lee, Myoung-jae. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/b60971
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6. 
Cover image for Consumer Demand in the United States Prices, Income, and Consumption Behavior
Consumer Demand in the United States Prices, Income, and Consumption Behavior
Author 
Taylor, Lester D. author. Houthakker, H.S. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4419-0510-9
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7. 
Cover image for Handbook of Partial Least Squares Concepts, Methods and Applications
Handbook of Partial Least Squares Concepts, Methods and Applications
Author 
Esposito Vinzi, Vincenzo. editor. Chin, Wynne W. editor. Henseler, Jörg. editor. Wang, Huiwen. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-32827-8
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8. 
Cover image for Neuromarketing Exploring the Brain of the Consumer
Neuromarketing Exploring the Brain of the Consumer
Author 
Zurawicki, Leon. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-77829-5
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9. 
Cover image for The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
Author 
Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-02109-1
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10. 
Cover image for Ingredient Branding Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-04214-0
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11. 
Cover image for The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
Author 
Steinhardt, Gabriel. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-04508-0
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12. 
Cover image for Handbuch Versicherungsmarketing
Handbuch Versicherungsmarketing
Author 
Zerres, Michael P. editor. Reich, Michael. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-10276-9
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