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1. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
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Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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2. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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3. 
Cover image for Innovation and strategy
Innovation and strategy
Author 
Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
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4. 
Cover image for Organizing marketing and sales : mastering contemporary B2B challenges
Organizing marketing and sales : mastering contemporary B2B challenges
Author 
Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
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5. 
Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Author 
Canalichio, Pete, author.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
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