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Bessant, J. R., author.
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May, Matthew E.
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Kates, Andrea.
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Liedtka, Jeanne. Ogilvie, Tim.
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Allison, Kay.
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Gallo, Carmine.
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George, Michael L. Works, James. Watson-Hemphill, Kimberly.
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Scheinfeld, Robert. Wiley InterScience (Online service)
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Stull, Craig. Myers, Phil. Scott, David Meerman.
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Meyer, Marc H.
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Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001
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Calloway, Joe.
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