Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Title:
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author:
Singh, Ramendra, editor.
ISBN:
9781787145559
Physical Description:
1 online resource (xiv, 219 pages) ; cm.
Series:
Marketing in emerging markets
General Note:
Includes index.
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