Title:
Emotional appeals in advertising banking services
Author:
Mogaji, Emmanuel, editor.
ISBN:
9781787562998
Physical Description:
1 online resource (vii, 112 pages).
Series:
Emerald points
Emerald points.
General Note:
Includes index.
Subject Term:
Added Author:
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/9781787562998Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 421902-1001 | ONLINE | Searching... | Searching... |