Title:
Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Author:
Stolle, Wulf. author.
ISBN:
9783834941398
Physical Description:
XXXIX, 479 S. 115 Abb. online resource.
Series:
Innovatives Markenmanagement ; 45
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-8349-4139-8Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
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Searching... | E-Book | 338476-1001 | ONLINE(338476.1) | Searching... | Searching... |