Limit Search Results
Author
Language
Publication Date
-
Subject
Material Type
Shelf Location
Switch to list view
Switch to thumbnail view
Select an Action
9 Results Found Subscribe to search results
000000000DEFAULT
Print
1. 
Cover image for Consumer behavior : contemporary research in action
Consumer behavior : contemporary research in action
Author 
Holloway, Robert J., comp. Mittelstaedt, Robert A., ort. yaz. Venkatesan, M., ort. yaz.
Preferred Shelf Number 
HF 5415.3 H64 1971
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
2. 
Cover image for Interpretive consumer research : Paradigms, methodologies & applications
Interpretive consumer research : Paradigms, methodologies & applications
Author 
Beckmann, Suzanne C., ed. Elliott, Richard H., ed.
Preferred Shelf Number 
HF 5415.32 I584 2000
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
3. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
4. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
5. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
6. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
7. 
Cover image for Global perspectives in cross-cultural and cross-national consumer research
Global perspectives in cross-cultural and cross-national consumer research
Author 
Manrai, Lalita A. Manrai, Ajay K.
Preferred Shelf Number 
HF5415.32 G55 1996
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
8. 
Cover image for Kaynak ve bilgi kredibilitesi açısından tüketici bilgi edinme sürecinin modellenmesi
Kaynak ve bilgi kredibilitesi açısından tüketici bilgi edinme sürecinin modellenmesi
Author 
Özkan, Erdem
Preferred Shelf Number 
HF5415.32 O95 2019
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
9. 
Cover image for Reklamın marka değerine etkisi
Reklamın marka değerine etkisi
Author 
Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.
Preferred Shelf Number 
HF 5814 .F7319 2002
Format: 
Availability 
Beytepe Library~2
Available:
Copies: