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1. 
Cover image for NeuroAI : winning the minds of consumers with neuroscience powered GenAI
NeuroAI : winning the minds of consumers with neuroscience powered GenAI
Author 
Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.
Preferred Shelf Number 
HF5415.125 .P73 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371
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2. 
Cover image for The handbook of communication engagement
The handbook of communication engagement
Author 
Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.
Preferred Shelf Number 
HF5718 .J674 2018
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
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3. 
Cover image for The big book of marketing lessons and best practices from the world's greatest companies
The big book of marketing lessons and best practices from the world's greatest companies
Author 
Bennett, Anthony G.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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4. 
Cover image for Crisis communications a casebook approach
Crisis communications a casebook approach
Author 
Fearn-Banks, Kathleen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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5. 
Cover image for Fusion for profit how marketing and finance can work together to create value
Fusion for profit how marketing and finance can work together to create value
Author 
Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number 
HF5415
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
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