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1. 
Cover image for Computational advertising : market and technologies for internet commercial monetization
Computational advertising : market and technologies for internet commercial monetization
Author 
Liu, Peng, author. Wang, Chao, author.
Preferred Shelf Number 
HF6146 .I58 L58 2020
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Human vs ChatGPT : language of advertising in beauty products advertisements
Human vs ChatGPT : language of advertising in beauty products advertisements
Author 
Skubis, Ida, author. Kołodziejczyk, Dominika, author.
Preferred Shelf Number 
HF5828.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Digital advertising evolution
Digital advertising evolution
Author 
MacRury, Iain, editor. Manika, Danae, editor.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003168485
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Springer Handbook of Augmented Reality
Springer Handbook of Augmented Reality
Author 
Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-030-67822-7
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5. 
Cover image for The effects of social media advertising in China : theory, practices and implications
The effects of social media advertising in China : theory, practices and implications
Author 
Xuan, Changchun, 1981- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Absolute essentials of advertising
Absolute essentials of advertising
Author 
Turnbull, Sarah, Dr., author.
Preferred Shelf Number 
HF5823 .T87 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Branded content : the fateful merging of media and marketing
Branded content : the fateful merging of media and marketing
Author 
Hardy, Jonathan, 1963- author.
Preferred Shelf Number 
HF6146 .P78 H39 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity
The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity
Author 
Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.
Preferred Shelf Number 
K4240 .H355 2021
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564
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10. 
Cover image for Information asymmetry in online advertising
Information asymmetry in online advertising
Author 
Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Decoding Coca-Cola : a biography of a global brand
Decoding Coca-Cola : a biography of a global brand
Author 
Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Preferred Shelf Number 
HF5415.1255 .D43 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Cultural mediations of brands : unadvertization and quest for authority
Cultural mediations of brands : unadvertization and quest for authority
Author 
Marti, Caroline.
Preferred Shelf Number 
HF5415.13
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540
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