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Shelf Location: Electronic Library

Author

SpringerLink (Online service)

(26)

(15)

Jones, John Philip.

(7)

Okazaki, Shintaro. editor.

(4)

Fincanon, Jason.

(3)

Lammenett, Erwin. author.

(3)

Schaeffler, Jimmy.

(3)

Diehl, Sandra. editor.

(2)

IGI Global, publisher.

(2)

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

Rivkin, Steve, 1947-

(2)

Siau, Keng. editor.

(2)

Terlutter, Ralf. editor.

(2)

(2)

Alburger, James R., 1950-

(1)

Alozie, Emmanuel C.

(1)

(1)

Alt, Florian. editor.

(1)

(1)

Applegate, Edd.

(1)

Argenti, Paul A.

(1)

Asahi, Yumi. editor.

(1)

Atkin, Charles K.

(1)

Babiloni, Fabio. author.

(1)

(1)

Bartolomeo, Giovanni, 1977-

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

Benatallah, Boualem. editor.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Bestavros, Azer. editor.

(1)

Bivins, Thomas H. (Thomas Harvey), 1947-

(1)

Bontcheva, Kalina. editor.

(1)

Boylu, Ayfer Aydiner.

(1)

Briana, Despina D. editor.

(1)

Burns, David J., 1958- editor.

(1)

Calcott, Lori. author.

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Catania, Barbara. editor.

(1)

Chambers, Donna.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Cherubino, Patrizia. author.

(1)

Chwe, Michael Suk-Young, 1965-

(1)

(1)

Ciochetto, Lynne.

(1)

Close, Angeline.

(1)

Cohen, Marshal.

(1)

(1)

Conlan, Owen. editor.

(1)

(1)

Cooper, Scott W.

(1)

(1)

Corrigan, Peter, 1955-

(1)

(1)

Dabholkar, Pratibha A., author.

(1)

Dahlén, Micael. editor.

(1)

(1)

(1)

Di Renzo, Gian Carlo. editor.

(1)

(1)

Drumwright, Minette E.

(1)

Eisend, Martin. editor.

(1)

Emmons, Kimberly, 1972-

(1)

Faulkner, Joanne.

(1)

Fearn-Banks, Kathleen.

(1)

Fennis, Bob Michaël, 1968-

(1)

Fishback, Steven.

(1)

Fletcher, Winston.

(1)

(1)

Forrester, Duane.

(1)

Franz, Michael M., 1976-

(1)

Fuhr, Norbert. editor.

(1)

(1)

Garvey, Ellen Gruber.

(1)

Gilbreath, Bob.

(1)

Goldman, Aaron, 1978-

(1)

Gray, Jonathan (Jonathan Alan)

(1)

Greenberg, Herb.

(1)

(1)

(1)

Grutzner, Fritz.

(1)

Gunter, Barrie.

(1)

(1)

Haller, Armin. editor.

(1)

Hanbury, Allan. editor.

(1)

Hansen, Anders, 1957-

(1)

He, Wang. author.

(1)

Heath, Robert, 1947-

(1)

Hershkowitz-Coore, Sue.

(1)

Hetsroni, Amir.

(1)

Holzner, Steven.

(1)

Hunt, Ben (Ben R.)

(1)

Huntington, Carla Stalling, 1961-

(1)

(1)

Jagpal, Sharan, 1947-

(1)

Jagpal, Shireen.

(1)

(1)

Karimi, Hassan A.

(1)

(1)

Kazai, Gabriella. editor.

(1)

Kenny, Colum, 1951- author.

(1)

Klapdor, Sebastian. author.

(1)

(1)

Koch, Stefan. author.

(1)

Lacey, Karen, 1963-

(1)

Langner, Tobias. editor.

(1)

Lawless, Séamus. editor.

(1)

Lee, Kristie, bookjacket designer.

(1)

Levy, Sidney J., 1921-

(1)

Liu, Peng. author.

(1)

Lundström, Lars-Ingemar.

(1)

Macklin, M. Carole.

(1)

(1)

Mann, Robert, 1958-

(1)

Mannheimer, Katie.

(1)

Manolopoulos, Yannis. editor.

(1)

(1)

(1)

Martin, Chuck, 1949-

(1)

Mason, Nicholas, 1970-

(1)

(1)

McAllister, Matthew P.

(1)

McCarthy, Anna, 1967-

(1)

McEuen, Melissa A., 1961-

(1)

McFall, Elizabeth Rose.

(1)

McGlone, Matthew S., 1966-

(1)

(1)

Messaris, Paul.

(1)

Meyers, Cynthia B.

(1)

Michelis, Daniel. editor.

(1)

Miles, Jason, 1970-

(1)

Miskelly, Matthew, editor.

(1)

Mogaji, Emmanuel, editor.

(1)

Mooij, Marieke K. de, 1943-

(1)

(1)

Morales, Emilio, 1969-

(1)

Mori, Hirohiko. editor.

(1)

Müller, Jörg. editor.

(1)

Nadeau, Raymond.

(1)

Navasky, Victor S.

(1)

Nee, Andrew Yeh Ching. editor.

(1)

Neuhaus, Jessamyn.

(1)

Nixon, Sean, 1966-

(1)

Nordfält, Jens.

(1)

(1)

Ong, Soh Khim. editor.

(1)

Ortuño, Francisco. editor.

(1)

Patterson, Sally J.

(1)

Pekkanen, Robert.

(1)

Pelsmacker, Patrick de, 1957- editor.

(1)

Percival, John. author.

(1)

Piety, Tamara R.

(1)

Pisano, Douglas J.

(1)

Popp, Richard K., 1977-

(1)

Potter, Ned, 1980- author.

(1)

(1)

Project Muse, distributor.

(1)

Qian, Qian. author.

(1)

Radtke, Janel M.

(1)

Radtke, Janel M. Strategic communications for nonprofit organizations.

(1)

(1)

Ralph, Daniel, ed.

(1)

Rauber, Andreas. editor.

(1)

Ricci, Francesco. editor.

(1)

Rice, Ronald E.

(1)

Richardson, Megan.

(1)

Ridout, Travis N., 1974-

(1)

Rodgers, Shelly.

(1)

Roggeveen, Anne L.

(1)

Rojas, Ignacio. editor.

(1)

Rook, Dennis W.

(1)

Rosen, Meyer R.

(1)

Rosengren, Sara. editor.

(1)

(1)

Samuel, Lawrence R.

(1)

Sanità, Laura. editor.

(1)

Scarpaci, Joseph L.

(1)

Schachter, Steven C.

(1)

Schlee, Christian. author.

(1)

Scott, David Meerman.

(1)

Searby, Stephen, ed.

(1)

(1)

Segbers, Robin.

(1)

(1)

Serlin, David, editor.

(1)

(1)

Shiner, Roger A.

(1)

(1)

Skutella, Martin. editor.

(1)

Sloan, Robert H.

(1)

Smith, Jon, 1975-

(1)

Smith, Peter, 1946 November 19-

(1)

Smith, Steven Rathgeb, 1951-

(1)

Language

(164)

(5)

Publication Date

-

(38)

(28)

(20)

(17)

(8)

(7)

(6)

(6)

(6)

(6)

(4)

(4)

(4)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

Subject

(25)

Internet advertising.

(18)

(18)

Internet marketing.

(15)

(12)

Advertising -- Psychological aspects.

(7)

Consumer behavior.

(6)

Advertising -- Social aspects.

(5)

Electronic commerce.

(5)

Facebook (Electronic resource)

(5)

Web sites -- Design.

(5)

Branding (Marketing)

(4)

Consumption (Economics) -- Social aspects.

(4)

Customer relations.

(4)

Digital signage.

(4)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Brand name products.

(3)

Advertising -- Moral and ethical aspects.

(3)

Advertising -- United States.

(3)

Brand name products.

(3)

Business enterprises -- Computer networks.

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Electronic books.

(3)

Flash (Computer file)

(3)

Marketing -- Management.

(3)

Online social networks -- Economic aspects.

(3)

(3)

Social media -- Marketing.

(3)

Strategic planning.

(3)

Advertising -- Case studies.

(2)

Advertising -- Research.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising -- Vocational guidance.

(2)

Advertising media planning.

(2)

Advocacy advertising -- United States.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Creative ability.

(2)

Data protection.

(2)

Economics/Management Science.

(2)

Globalization -- Economic aspects.

(2)

(2)

(2)

Marketing -- Costs.

(2)

Marketing -- Moral and ethical aspects.

(2)

Mass media -- Moral and ethical aspects.

(2)

Multimedia communications.

(2)

Sex in advertising.

(2)

Signs and signboards.

(2)

Small business marketing.

(2)

Social media -- Economic aspects.

(2)

(2)

(2)

Viral marketing.

(2)

Web site development.

(2)

Web sites -- Marketing.

(2)

Word-of-mouth advertising.

(2)

Advertising -- Africa, Sub-Saharan.

(1)

Advertising -- Alcoholic beverages.

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Banks and banking.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Clothing and dress -- History -- 20th century.

(1)

Advertising -- Cosmetics -- Handbooks, manuals, etc.

(1)

Advertising -- Cosmetics -- History -- 20th century.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Drugs.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Great Britain -- History -- 18th century.

(1)

Advertising -- Great Britain -- History -- 19th century.

(1)

Advertising -- History.

(1)

Advertising -- Hospitals -- United States.

(1)

Advertising -- Japan -- History -- 20th century.

(1)

Advertising -- Language.

(1)

Advertising -- Libraries.

(1)

Advertising -- Medicine -- United States.

(1)

Advertising -- Motion pictures -- Social aspects.

(1)

Advertising -- Nigeria.

(1)

Advertising -- Rate of return.

(1)

Advertising -- Real estate business.

(1)

Advertising -- Religious aspects.

(1)

Advertising -- Social aspects -- Germany -- History.

(1)

Advertising -- Societies, etc.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Television programs -- Social aspects.

(1)

Advertising -- Tourism -- United States.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States -- History.

(1)

Advertising -- United States -- Psychological aspects -- History.

(1)

Advertising Council -- History.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising and youth.

(1)

Advertising as Topic -- history.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising in popular culture -- United States -- History -- 20th century.

(1)

Advertising law -- United States.

(1)

Advertising laws -- United States.

(1)

Advertising laws.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Point-of-sale.

(1)

Advertising, Political -- United States -- History -- 20th century.

(1)

Advertising, Political -- United States.

(1)

Advocacy advertising -- Planning.

(1)

Advocacy advertising.

(1)

African American dance -- History.

(1)

African Americans -- Social life and customs.

(1)

Alternative mass media.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Application software -- Development.

(1)

Art -- Japan -- History -- 20th century.

(1)

Art and society -- History -- 19th century.

(1)

Audiovisual Aids -- history.

(1)

Authors and publishers -- Great Britain -- History -- 18th century.

(1)

Authors and publishers -- Great Britain -- History -- 19th century.

(1)

Authors and readers -- Great Britain -- History -- 18th century.

(1)

Barton, Bruce, 1886-1967.

(1)

Biomedical engineering.

(1)

Books and reading -- United States -- History.

(1)

Brand choice -- Cuba.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- United States.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- United States.

(1)

Business communication.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Business/Management Science, general.

(1)

(1)

Cascading style sheets.

(1)

Child molesters -- Australia.

(1)

Children -- Australia.

(1)

Children in advertising -- Australia.

(1)

Cognition and culture.

(1)

Collective behavior.

(1)

Commercial art -- Awards -- Europe.

(1)

Commercial art.

(1)

Commercial artists -- England -- London.

(1)

Commercial free speech

(1)

Communication -- Methodology.

(1)

Communication -- United States.

(1)

Communication in management.

(1)

Communication in marketing -- Case studies.

(1)

Communication in marketing.

(1)

Communication in organizations.

(1)

Communication in personnel management.

(1)

Communication in public health -- History.

(1)

Communications Media.

(1)

Comparative advertising.

(1)

Computer Science, general.

(1)

Computer networks.

(1)

Computer security.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- United States -- History.

(1)

Consumer behavior -- United States.

(1)

Consumer education -- United States.

(1)

Consumer profiling.

(1)

Consumers -- Decision making.

(1)

Consumers' preferences -- Cuba.

(1)

Convergence (Telecommunication)

(1)

Cookies (Computer science)

(1)

Copy writers -- England -- London.

(1)

Copyright -- Great Britain -- History -- 19th century.

(1)

Corporate speech -- United States.

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Public relations -- United States -- History -- 20th century.

(1)

Corporations -- Public relations.

(1)

Cosmetic delivery systems -- Handbooks, manuals, etc.

(1)

Cosmetics -- Handbooks, manuals, etc.

(1)

Creative ability -- Sex differences.

(1)

Crisis management -- Case studies.

(1)

Customer loyalty.

(1)

Customer relations -- Case studies.

(1)

Dance -- Anthropological aspects -- United States -- History.

(1)

Dance -- Social aspects -- United States -- History.

(1)

Deception -- United States.

(1)

Deceptive advertising -- United States.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

(1)

Depression in women.

(1)

Depressive Disorder -- psychology.

(1)

Digital signage -- Economic aspects.

(1)

Digital video recorders.

(1)

Digital video tape recorders.

(1)

Direct marketing -- Case studies.

(1)

Distributed databases.

(1)

Drug Industry -- ethics -- United States.

(1)

Material Type

Library

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1.

Cover image for Advertising theory

Advertising theory

Advertising theory

Author

Rodgers, Shelly. Thorson, Esther.

Preferred Shelf Number

ONLINE

Electronic Access

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2.

Cover image for Pervasive Advertising

Pervasive Advertising

Pervasive Advertising

Author

Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-0-85729-352-7

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3.

Cover image for HTML5 Advertising

HTML5 Advertising

HTML5 Advertising

Author

Percival, John. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330615.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-4603-9

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4.

Cover image for Controversies in contemporary advertising

Controversies in contemporary advertising

Controversies in contemporary advertising

Author

Sheehan, Kim.

Preferred Shelf Number

ONLINE(367955.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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5.

Cover image for Advertising a cultural economy

Advertising a cultural economy

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising

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6.

Cover image for The psychology of advertising

The psychology of advertising

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

Preferred Shelf Number

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7.

Cover image for Europe's best advertising

Europe's best advertising

Europe's best advertising

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

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8.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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9.

Cover image for Emotional appeals in advertising banking services

Emotional appeals in advertising banking services

Emotional appeals in advertising banking services

Author

Mogaji, Emmanuel, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787562998

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10.

Cover image for Handbook of International Advertising Research

Handbook of International Advertising Research

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

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11.

Cover image for The persuasive power of campaign advertising

The persuasive power of campaign advertising

The persuasive power of campaign advertising

Author

Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.

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12.

Cover image for Advertising and public relations law

Advertising and public relations law

Advertising and public relations law

Author

Moore, Roy L. Maye, Carmen. Collins, Erik.

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