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Shelf Location: Electronic Library

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IGI Global, publisher.

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Antona, Margherita. editor.

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Chi, Maomao. editor.

(2)

Duffy, Vincent G. editor.

(2)

(2)

Ntoa, Stavroula. editor.

(2)

Poe-Howfield, Lisa.

(2)

Salvendy, Gavriel. editor.

(2)

Stephanidis, Constantine. editor.

(2)

Tu, Yiliu. editor. (orcid)

(2)

Van Tassel, Joan M.

(2)

A. Streitz, Norbert. editor. (orcid)

(1)

Aiello, Luca Maria. editor.

(1)

Asahi, Yumi. editor.

(1)

Aziz, Ahmed. editor. (orcid)

(1)

Bach Tobji, Mohamed Anis. editor. (orcid)

(1)

Belkhir, Meriam. editor.

(1)

Bonney, Rick, 1954- editor.

(1)

Brooks, Anthony L. editor.

(1)

Bucaram-Leverone, Martha. editor.

(1)

Carvalho, Luisa Cagica, 1970- editor.

(1)

Casais, Beatriz. editor.

(1)

Centanaro-Quiroz, Pablo Humberto. editor.

(1)

Chen, Jessie Y. C. editor.

(1)

Christodoulou, Klitos. editor.

(1)

Coman, Adela. editor.

(1)

Degen, Helmut. editor.

(1)

Del Cioppo-Morstadt, Javier. editor.

(1)

Dickinson, Janis L., 1955- editor.

(1)

Fang, Xiaowen. editor.

(1)

Fidopiastis, Cali M. editor.

(1)

Fitzpatrick, John W., writer of afterword.

(1)

Fragomeni, Gino. editor.

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Fui-Hoon Nah, Fiona. editor.

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Ghosh, Ankush. editor. (orcid)

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Harris, Don. editor.

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Ioannou, Andri. editor.

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Isaias, Pedro, editor.

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Jallouli, Rim. editor. (orcid)

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Jan, Mian Ahmad. editor.

(1)

Jones, Matthew R. editor.

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Khan, Fazlullah. editor.

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Khosrow-Pour, Mehdi, 1951- editor.

(1)

Konomi, Shin'ichi. editor.

(1)

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Krömker, Heidi. editor.

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Louv, Richard, writer of foreword.

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Mukherjee, Arunima S. editor.

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Quan, Wei. editor.

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Rau, Pei-Luen Patrick. editor.

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Internet marketing.

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Marketing -- Technological innovations.

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Mass media -- Management.

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Strategic planning.

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Consumer profiling.

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Customer services -- Technological innovations.

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Electronic books.

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Environmental sciences -- Research -- Citizen participation.

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Market segmentation.

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Online social networks.

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Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Author

Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5

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Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Author

Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6

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Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship

Advanced methodologies and technologies in digital marketing and entrepreneurship

Advanced methodologies and technologies in digital marketing and entrepreneurship

Author

Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9

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Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

Author

Safko, Lon.

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ONLINE

Electronic Access

Subscription required

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Cover image for Managing electronic media making, marketing, and moving digital content

Managing electronic media making, marketing, and moving digital content

Managing electronic media making, marketing, and moving digital content

Author

Van Tassel, Joan M. Poe-Howfield, Lisa.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240810201

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6.

Cover image for Return on engagement content, strategy and design techniques for digital marketing

Return on engagement content, strategy and design techniques for digital marketing

Return on engagement content, strategy and design techniques for digital marketing

Author

Frick, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240812830

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Cover image for Return on engagement content, strategy, and design techniques for digital marketing

Return on engagement content, strategy, and design techniques for digital marketing

Return on engagement content, strategy, and design techniques for digital marketing

Author

Frick, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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Cover image for Managing electronic media making, marketing, and moving digital content

Managing electronic media making, marketing, and moving digital content

Managing electronic media making, marketing, and moving digital content

Author

Van Tassel, Joan M. Poe-Howfield, Lisa.

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Click here to view

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9.

Cover image for Marketing to the social web how digital customer communities build your business

Marketing to the social web how digital customer communities build your business

Marketing to the social web how digital customer communities build your business

Author

Weber, Larry.

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Electronic Access

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Cover image for Niche envy marketing discrimination in the digital age

Niche envy marketing discrimination in the digital age

Niche envy marketing discrimination in the digital age

Author

Turow, Joseph.

Preferred Shelf Number

ONLINE

Electronic Access

IEEE Xplore http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348

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11.

Cover image for Emerging Networking Architecture and Technologies First International Conference, ICENAT 2022, Shenzhen, China, November 15-17, 2022, Proceedings

Emerging Networking Architecture and Technologies First International Conference, ICENAT 2022, Shenzhen, China, November 15-17, 2022, Proceedings

Emerging Networking Architecture and Technologies First International Conference, ICENAT 2022, Shenzhen, China, November 15-17, 2022, Proceedings

Author

Quan, Wei. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520200.1)

Electronic Access

https://doi.org/10.1007/978-981-19-9697-9

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Cover image for ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings

Author

Brooks, Anthony L. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520308.1)

Electronic Access

https://doi.org/10.1007/978-3-031-28993-4

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