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Cover image for Repositioning marketing in an era of competition, change, and crisis
Repositioning marketing in an era of competition, change, and crisis
Author 
Trout, Jack. Rivkin, Steve, 1947-
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Cover image for Differentiate or die survival in our era of killer competition
Differentiate or die survival in our era of killer competition
Author 
Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number 
ONLINE
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Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50
OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420
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