Cover image for Word-of-mouth marketing
Title:
Word-of-mouth marketing
Author:
Wilson, Jerry R., 1944-2005.
ISBN:
9780471524953
Publication Information:
New York : J. Wiley, c1994.
Physical Description:
xv, 256s.
Subject Term:
Customer services -- United States -- Public opinion.

Consumer satisfaction -- United States.

Consumer behavior -- United States.
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 Book 7.2/12/447132 HF5415.5 W59 1994
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