Cover image for How advertising works the role of research
Title:
How advertising works the role of research
Author:
Jones, John Philip.
ISBN:
9781452231501
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c1998.
Physical Description:
1 online resource (358 p.) : ill., facsims.
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Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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E-Book 368480-1001 ONLINE(368480.1)
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