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Cover image for Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author 
Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
Preferred Shelf Number 
HF 5415.5 R87 2000
Electronic Access 
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: 
Availability 
Online Library~1
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