Advertising promotion : Suplemental aspects of integrated marketing communications

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Title:

Author:

Shimp, Terence A.

ISBN:

9780030211133

Edition:

5th ed.

Publication Information:

Fort Worth : Dryden Press, c2000.

Physical Description:

xxix, 674 p. : ill. (some col.) ; 29 cm.

Series:

The Dryden Press series in marketing

Series Title:

The Dryden Press series in marketing

Subject Term:

Added Title:

Advertising, promotion and supplemental aspects of integrated marketing communications.

Integrated marketing communications.

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Beytepe Library	Book	7.2/12/489990	HF 5415.123 S54 2000	Searching... Unknown	Searching... Unavailable