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Title:
Advertising promotion : Suplemental aspects of integrated marketing communications
Author:
Shimp, Terence A.
ISBN:
9780030211133
Edition:
5th ed.
Publication Information:
Fort Worth : Dryden Press, c2000.
Physical Description:
xxix, 674 p. : ill. (some col.) ; 29 cm.
Series:
The Dryden Press series in marketing
Series Title:
The Dryden Press series in marketing
Added Title:
Advertising, promotion and supplemental aspects of integrated marketing communications.
Integrated marketing communications.
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
---|---|---|---|---|---|
Searching... | Book | 7.2/12/489990 | HF 5415.123 S54 2000 | Searching... | Searching... |