Title:
Customer relationship management systems handbook
Author:
Sharp, Duane E., author.
ISBN:
9781420000153
9781439888773
Physical Description:
1 online resource (xxi, 242 pages)
Contents:
chapter 1 The Customer Today -- chapter 2 The Evolution of Customer Relations to CRM -- chapter 3 The Technology of CRM -- chapter 4 Case Studies in CRM -- chapter 5 Privacy in CRM -- chapter 6 Benefits of CRM.
Electronic Access:
Click here to view.Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 542383-1001 | HF5415.5 .S5199 2003 | Searching... | Searching... |