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1. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
Author 
Govoni, Norman A. P.
Preferred Shelf Number 
ONLINE(368133.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
Format: 
Availability 
Online Library~1
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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF 5823 B387 2004
Format: 
Availability 
Beytepe Library~1
Available:
Copies: