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Publication Date: 2004

Author

İnal, Mehmet Emin,ort. yaz.

(2)

Aaker, David A.

(1)

Ahonen, Tomi T.

(1)

(1)

Anderson, James C., 1953-

(1)

Ar, Aybeniz Akdeniz.

(1)

Babacan, Muazzez.

(1)

Belch, George Eugene

(1)

Belch, Michael A., ort. yaz.

(1)

Borça, Güven.

(1)

Bourlakis, Michael A.

(1)

(1)

Canan, Gonca, ed.

(1)

(1)

Davis, Sally Prince, 1942- ed.

(1)

Doner, Lynne, ort. yaz.

(1)

Dowling, Grahame R. (Grahame Robert)

(1)

Farris, Paul W..

(1)

Govoni, Norman A. P.

(1)

(1)

Gürbüz, Esen, ort. yaz.

(1)

Gürbüz, Esen.

(1)

Harris, Phil, 1952-

(1)

John Wiley & Sons.

(1)

Jorgensen, Steffen, 1942-

(1)

(1)

Kurtuluş, Kemal.

(1)

Kırım, Arman.

(1)

Lubliner, Murray J.

(1)

McDonald, Frank, 1951-

(1)

(1)

Mermod, Aslı Yüksel. ort. yaz.

(1)

Meyers, Herbert M.

(1)

Mittal, Banwari, ort. yaz.

(1)

Moore, Michael J..

(1)

Mucuk, İsmet, 1939-

(1)

Narus, James A.

(1)

Odabaşı, Yavuz.

(1)

Polat, Cihat, 1970-

(1)

Rızaoğlu, Bahattin.

(1)

Shepherd, Geoffrey Seddon, 1898-

(1)

Sheth, Jagdish N.

(1)

Siegel, Michael, M.D.

(1)

Sudan. Spinning and Weaving Administration.

(1)

Tayanç, Dinç, çev.

(1)

Tellis, Gerard J., 1950-

(1)

Wallace, Linda K.

(1)

Walters, Suzanne.

(1)

Weightman, Paul W. H.

(1)

Wiley InterScience (Online service)

(1)

Winkler, Agnieszka M.

(1)

Yalım, Fevzi, çev.

(1)

Yüksel, Ülkü.

(1)

Zaccour, Georges.

(1)

(1)

Üsdiken, Zehra.

(1)

(1)

(1)

Language

(20)

(19)

Subject

(11)

(8)

Marketing -- Management.

(5)

Strategic planning.

(3)

Advertising, Political.

(2)

(2)

Brand name products -- Marketing -- Management.

(2)

Campaign management -- Turkey.

(2)

Marketing -- Political aspects -- Turkey.

(2)

Marketing research.

(2)

Pazarlama -- Siyasi yönleri -- Türkiye.

(2)

Reklam, Siyasi.

(2)

Siyasi kampanya yönetimi -- Türkiye.

(2)

Amusement parks -- Sociological aspects.

(1)

Art -- United States -- Marketing -- Handbooks, manuals, etc.

(1)

Art industries and trade -- United States -- Handbooks, manuals, etc.

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Cell phone equipment industry.

(1)

Cell phone services industry.

(1)

Cell phones -- Marketing.

(1)

Communication in marketing -- Dictionaries.

(1)

Communication in marketing.

(1)

Consumer behavior.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Social aspects.

(1)

Cotton textile industry -- Sudan.

(1)

Diferansiyel oyunlar.

(1)

Differential games.

(1)

Drug Industry -- manpower -- Vocational Guidance

(1)

European Union countries -- Commerce.

(1)

Farm produce -- Great Britain -- Marketing.

(1)

Farmasötik endüstri -- Mesleki rehber -- Türkiye.

(1)

Food industry and trade -- Great Britain.

(1)

Globalization -- Social aspects.

(1)

HALK SAĞLIĞI.

(1)

High technology -- Marketing.

(1)

Hizmet pazarlaması.

(1)

Industrial marketing.

(1)

Internet marketing.

(1)

Knowledge management.

(1)

KÜTÜPHANELER -- HALKLA İLİŞKİLER -- -- EL KİTAPLARI, VB.

(1)

KÜTÜPHANELER -- HALKLA İLİŞKİLER -- EL KİTAPLARI, VB.

(1)

Libraries -- Aims and objectives.

(1)

Libraries -- Marketing -- Handbooks, manuals, etc.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations -- Handbooks, manuals, etc.

(1)

Library planning.

(1)

Markalaşma (Pazarlama)

(1)

Markalı Ürünler -- Pazarlama -- Yönetim.

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Pazarlama -- Yönetim.

(1)

Markalı ürünler -- Pazarlama.

(1)

Markalı ürünler -- Planlama.

(1)

Markalı ürünler -- Yönetim.

(1)

Markalı ürünler.

(1)

Marketing -- Dictionaries.

(1)

Marketing -- European Union countries.

(1)

Marketing -- Mathematical models.

(1)

Marketing -- Social aspects.

(1)

Marketing -- Technological innovations.

(1)

Marketing -- manpower -- Vocational Guidance

(1)

Marketing channels -- Great Britain.

(1)

Mission statements.

(1)

PAZARLAMA -- YÖNETİM.

(1)

(1)

Packaging -- Design.

(1)

(1)

Paketleme -- Tasarım.

(1)

(1)

Pazarlama -- Matematiksel modeller.

(1)

Pazarlama -- Teknolojik Yenilikler.

(1)

Pazarlama -- Yönetim.

(1)

Pazarlama -- insangücü -- Mesleki Rehberlik

(1)

Pazarlama araştırması.

(1)

Pharmaceutical industry -- Vocational guidance -- Turkey.

(1)

Product management -- Mathematical models.

(1)

(1)

(1)

SANAT -- ABD -- PAZARLAMA -- EL KİTAPLARI, VB.

(1)

SANAT ENDÜSTRİSİ VE TİCARETİ -- ABD -- EL KİTAPLARI, VB.

(1)

SATIŞ GELİŞTİRME.

(1)

STRATEJİK PLANLAMA.

(1)

Sales promotion.

(1)

Service marketing.

(1)

Social marketing.

(1)

Social structure.

(1)

Stratejik planlama.

(1)

Tourism -- Marketing.

(1)

(1)

Turizm -- Pazarlama.

(1)

(1)

TÜKETİCİ DAVRANIŞI.

(1)

TÜKETİCİ DOYUMU.

(1)

TÜKETİCİ TERCİHİ.

(1)

Walt Disney Company -- Influence.

(1)

Yüksek Teknoloji -- Pazarlama.

(1)

ÇİFTLİK ÜRÜNÜ -- PAZARLAMA.

(1)

ÜRETİM TİCARETİ -- ABD.

(1)

İLETİŞİM, PAZARLAMADA.

(1)

İlaç Endüstrisi -- insangücü -- Mesleki Rehberlik

(1)

İnternet Pazarlaması.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe CD-ROM Koleksiyonu

Beytepe General Collection

Electronic Library

Sağlık Bilimleri Genel Koleksiyon

Sosyal Bilimler Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

Social Sciences Library

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1.

Cover image for Differential games in marketing

Differential games in marketing

Differential games in marketing

Author

Jorgensen, Steffen, 1942- Zaccour, Georges.

Preferred Shelf Number

HF5415 .J67 2004

Format:

Availability

Beytepe Library~1

Available:
Copies:

2.

Cover image for Library marketing that works

Library marketing that works

Library marketing that works

Author

Walters, Suzanne.

Preferred Shelf Number

Z 716.3 W24 2004

Format:

Availability

Beytepe Library~2

Available:
Copies:

3.

Cover image for Dictionary of marketing communications

Dictionary of marketing communications

Dictionary of marketing communications

Author

Govoni, Norman A. P.

Preferred Shelf Number

ONLINE(368133.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications

Format:

Availability

Online Library~1

Available:
Copies:

4.

Cover image for European business and marketing

European business and marketing

European business and marketing

Author

Harris, Phil, 1952- McDonald, Frank, 1951-

Preferred Shelf Number

ONLINE(368267.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e

Format:

Availability

Online Library~1

Available:
Copies:

5.

Cover image for 3G marketing communities and strategic partnerships

3G marketing communities and strategic partnerships

3G marketing communities and strategic partnerships

Author

Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.

Preferred Shelf Number

ONLINE

Electronic Access

John Wiley http://dx.doi.org/10.1002/0470011181
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html

Format:

Availability

Online Library~1

Available:
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6.

Cover image for Marketing farm products : economic analysis

Marketing farm products : economic analysis

Marketing farm products : economic analysis

Author

Shepherd, Geoffrey Seddon, 1898-

Preferred Shelf Number

HD 9006 S453 1962

Format:

Availability

Beytepe Library~1

Available:
Copies:

7.

Cover image for Libraries, mission & marketing writing mission statements that work

Libraries, mission & marketing writing mission statements that work

Libraries, mission & marketing writing mission statements that work

Author

Wallace, Linda K.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110050

Format:

Availability

Online Library~1

Available:
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8.

Cover image for Marketing public health : strategies to promote social change

Marketing public health : strategies to promote social change

Marketing public health : strategies to promote social change

Author

Siegel, Michael, M.D. Doner, Lynne, ort. yaz.

Preferred Shelf Number

W 74 S571 2004

Format:

Availability

Health Sciences Library~1

Available:
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9.

Cover image for The Profit Impact of Marketing Strategy Project Retrospect and Prospects

The Profit Impact of Marketing Strategy Project Retrospect and Prospects

The Profit Impact of Marketing Strategy Project Retrospect and Prospects

Author

Farris, Paul W.. Moore, Michael J..

Preferred Shelf Number

ONLINE

Electronic Access

Access by subscription

Format:

Availability

Online Library~1

Available:
Copies:

10.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF 5823 B387 2004

Format:

Availability

Beytepe Library~1

Available:
Copies:

11.

Cover image for The art and science of marketing marketing for marketing managers

The art and science of marketing marketing for marketing managers

The art and science of marketing marketing for marketing managers

Author

Dowling, Grahame R. (Grahame Robert)

Preferred Shelf Number

ONLINE

Electronic Access

Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199269617.001.0001

Format:

Availability

Online Library~1

Available:
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12.

Cover image for Knowledge-based marketing the 21st century competitive edge

Knowledge-based marketing the 21st century competitive edge

Knowledge-based marketing the 21st century competitive edge

Author

Chaston, Ian.

Preferred Shelf Number

ONLINE(368671.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/knowledge-based-marketing

Format:

Availability

Online Library~1

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