Cover image for Advertising and promotion : an integrated marketing communications perspective
Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George Eugene
ISBN:
9780071214384
Edition:
6th ed.
Publication Information:
Boston : McGraw-Hill, c2004.
Physical Description:
xxvi, 846 s. : res.
Holds:
Copies:

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Book 7.2/12/490907 HF 5823 B387 2004
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