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1. 
Cover image for Brandjam : humanizing brands through emotional design
Brandjam : humanizing brands through emotional design
Author 
Gobe, Marc. Design Management Institute (Boston, Mass.)
Preferred Shelf Number 
NC997 G56 2007
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Pharmaceuticals--where's the brand logic? branding lessons and strategies
Pharmaceuticals--where's the brand logic? branding lessons and strategies
Author 
Moss, Giles David.
Preferred Shelf Number 
ONLINE(342711.1)
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
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3. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley Online Library
Format: 
Availability 
Online Library~1
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