Cover image for The psychology of advertising
Title:
The psychology of advertising
Author:
Fennis, Bob Michaël, 1968-
ISBN:
9780203853238
Publication Information:
New York : Psychology Press, 2010.
Physical Description:
xi, 331 p. : ill.
Subject Term:
Advertising -- Psychological aspects.

Consumers -- Attitudes.
Added Author:
Stroebe, Wolfgang.
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