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Publication Date: 2011

Author

Azevedo, Abaet�e de.

(1)

Bennett, Anthony G.

(1)

Close, Angeline.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

Detrani, Jason R.

(1)

(1)

Oswald, Laura R.

(1)

Peterson, Erik.

(1)

Pomeranz, Ricardo.

(1)

Riesterer, Tim.

(1)

Language

(7)

Subject

Communication in marketing.

(5)

Advertising -- Case studies.

(1)

Brand loyalty -- Case studies.

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- Case studies.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Communication in marketing -- Case studies.

(1)

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior.

(1)

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services -- Management.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Direct marketing -- Case studies.

(1)

Electronic commerce -- Case studies.

(1)

Industrial procurement -- Case studies.

(1)

Marketing -- Case studies.

(1)

Marketing research -- Case studies.

(1)

(1)

(1)

New products -- Case studies.

(1)

Organizational behavior -- Case studies.

(1)

Packaging -- Case studies.

(1)

Pricing -- Case studies.

(1)

Product management -- Case studies.

(1)

Public relations -- Case studies.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Relationship marketing.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Sales promotion.

(1)

Selling -- Case studies.

(1)

(1)

Social interaction.

(1)

Special events -- Marketing.

(1)

Sports -- Marketing.

(1)

Warehouses -- Management -- Case studies.

(1)

Wholesale trade -- Case studies.

(1)

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1.

Cover image for Consumer behavior knowledge for effective sports and event marketing

Consumer behavior knowledge for effective sports and event marketing

Consumer behavior knowledge for effective sports and event marketing

Author

Kahle, Lynn R. Close, Angeline.

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2.

Cover image for Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals

Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals

Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals

Author

Peterson, Erik. Riesterer, Tim.

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3.

Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

Author

Azevedo, Abaet�e de. Pomeranz, Ricardo.

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4.

Cover image for The big book of marketing lessons and best practices from the world's greatest companies

The big book of marketing lessons and best practices from the world's greatest companies

The big book of marketing lessons and best practices from the world's greatest companies

Author

Bennett, Anthony G.

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5.

Marketing Semiotics Signs, Strategies, and Brand Value.

Marketing Semiotics Signs, Strategies, and Brand Value.

Author

Oswald, Laura R.

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128

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6.

Cover image for Mass communication issues, perspectives and techniques

Mass communication issues, perspectives and techniques

Mass communication issues, perspectives and techniques

Author

Detrani, Jason R.

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Distributed by publisher. Purchase or institutional license may be required for access.

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7.

Cover image for Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

Author

Daly, John A. (John Augustine), 1952- author.

Preferred Shelf Number

ONLINE

Electronic Access

http://www.jstor.org/stable/10.2307/j.ctt1nq53v

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