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1. 
Cover image for The 4A's of marketing creating value for customers, companies and society
The 4A's of marketing creating value for customers, companies and society
Author 
Sheth, Jagdish N. Sisodia, Rajendra.
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Cover image for Customer relationship management : concept, strategy, and tools
Customer relationship management : concept, strategy, and tools
Author 
Kumar, V. Reinartz, W.J. (Werner J.), joint author.
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HF5415 K86 2012
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Cover image for The customer experience edge technology and techniques for delivering an enduring, profitable and positive experience to your customers
The customer experience edge technology and techniques for delivering an enduring, profitable and positive experience to your customers
Author 
Soudagar, Reza. Iyer, Vinay. Hildebrand, Volker.
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4. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
Author 
Kumar, V., 1957- Petersen, J. Andrew.
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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Cover image for Customer lifetime value : reshaping the way we manage to maximize profits
Customer lifetime value : reshaping the way we manage to maximize profits
Author 
Bejou, David. Keiningham, Timothy L. Aksoy, Lerzan.
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HF5415.55 C874 2012
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6. 
Cover image for The Apple experience secrets to building insanely great customer loyalty
The Apple experience secrets to building insanely great customer loyalty
Author 
Gallo, Carmine.
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7. 
Cover image for The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author 
Metz, Adam.
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