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1. 
Cover image for Basic marketing research : integration of social media
Basic marketing research : integration of social media
Author 
Malhotra, Naresh K.
Preferred Shelf Number 
HF5415.2 M35 2012
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Marketing research for beginners a practical handbook
Marketing research for beginners a practical handbook
Author 
Khoo, Hong Meng. Gale Group.
Preferred Shelf Number 
ONLINE(341051.1)
Electronic Access 
Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: 
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Online Library~1
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3. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number 
ONLINE(368702.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
Format: 
Availability 
Online Library~1
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4. 
Cover image for Generation Y in consumer and labour markets
Generation Y in consumer and labour markets
Author 
Parment, Anders, 1972-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
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Online Library~1
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5. 
Cover image for Marketing management a cultural perspective
Marketing management a cultural perspective
Author 
Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
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Online Library~1
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6. 
Cover image for Consumer-brand relationships theory and practice
Consumer-brand relationships theory and practice
Author 
Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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7. 
Cover image for Product innovation toolbox a field guide to consumer understanding and research
Product innovation toolbox a field guide to consumer understanding and research
Author 
Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
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Online Library~1
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8. 
Cover image for Social media analytics effective tools for building, interpreting, and using metrics
Social media analytics effective tools for building, interpreting, and using metrics
Author 
Sponder, Marshall.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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9. 
Cover image for Citizen Science : Public Participation in Environmental Research
Citizen Science : Public Participation in Environmental Research
Author 
Dickinson, Janis L., 1955- editor. Bonney, Rick, 1954- editor. Louv, Richard, writer of foreword. Fitzpatrick, John W., writer of afterword.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.7591/j.ctt7v7pp
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Online Library~1
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