Cover image for Advertising and promotion : an integrated marketing communications perspective
Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George Eugene.
ISBN:
9780071314404
Edition:
9th ed.
Publication Information:
Boston : McGraw-Hill, c2012.
Physical Description:
769 p.
Holds:
Copies:

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Book 7.2/13/35835 HF5823 B387 2012
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