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Publication Date: 2014

Author

(4)

Akman, Zeynep Hale.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Dabholkar, Pratibha A., author.

(1)

Dru, Jean-Marie.

(1)

Drumwright, Minette E.

(1)

(1)

(1)

Katz, Helen E., author.

(1)

Kenny, Colum, 1951- author.

(1)

Konukseven, Saadettin.

(1)

(1)

Lee, Kristie, bookjacket designer.

(1)

Lichty, Lawrence Wilson.

(1)

(1)

Meyers, Cynthia B.

(1)

Nordfält, Jens.

(1)

Pekkanen, Robert.

(1)

(1)

Phalen, Patricia F.

(1)

Project Muse, distributor.

(1)

(1)

Roggeveen, Anne L.

(1)

Sloan, Robert H.

(1)

Smith, Steven Rathgeb, 1951-

(1)

Sullivan, Luke.

(1)

Tsujinaka, Yutaka, 1954-

(1)

Warner, Richard, 1946-

(1)

Webster, James G.

(1)

(1)

Özçelik, İclal Büyükdevrim.

(1)

Şansal, Feray.

(1)

Language

(13)

(4)

Subject

(2)

(2)

(1)

Advertising -- Brand name products

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Moral and ethical aspects.

(1)

Advertising -- Research.

(1)

Advertising agencies.

(1)

Advertising copy.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising in popular culture -- United States -- History -- 20th century.

(1)

Advertising media planning.

(1)

Advertising photography -- Periodicals.

(1)

Advertising, Point-of-sale.

(1)

Advocacy advertising -- United States.

(1)

Art and society -- History -- 19th century.

(1)

Commercial photography -- Periodicals.

(1)

Communication in marketing.

(1)

Computer security.

(1)

Consumers -- Decision making.

(1)

Creative ability in business.

(1)

Data protection.

(1)

Electronic books.

(1)

Fotografçılık, Reklam -- Süreli yayınlar

(1)

Fotoğrafçılık, Ticari -- Süreli yayınlar

(1)

Internet -- Moral and ethical aspects.

(1)

Irish Americans -- Biography.

(1)

Journalistic ethics.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing channels.

(1)

(1)

Mass media -- Moral and ethical aspects.

(1)

Mass media and business.

(1)

Moore College of Art -- Exhibitions.

(1)

Moore College of Art and Design -- Exhibitions.

(1)

Nonprofit organizations -- United States.

(1)

O'Shaughnessy, Francis.

(1)

O'Shaughnessy, James.

(1)

O'Shaughnessy, John, 1927-

(1)

O'Shaughnessy, Thomas.

(1)

Policy sciences -- United States.

(1)

Posters -- 19th century.

(1)

Privacy, Right of.

(1)

Punk culture -- Advertising fliers -- Exhibitions.

(1)

Punk culture and art -- Exhibitions.

(1)

Punk rock music -- Advertising fliers -- Exhibitions.

(1)

Radio advertising -- United States -- History -- 20th century.

(1)

Radio audiences.

(1)

Radio broadcasting -- United States -- History -- 20th century.

(1)

Radio programs -- Rating -- Methodology.

(1)

Radio programs -- United States -- History -- 20th century.

(1)

(1)

(1)

Reklamcılık -- Markalı ürünler

(1)

Sound recordings -- Album covers -- Design -- Exhibitions.

(1)

Strategic planning.

(1)

Television programs -- Rating -- Methodology.

(1)

Television viewers.

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Library

Beytepe Library

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1.

Cover image for Handbook of International Advertising Research

Handbook of International Advertising Research

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

Format:

Availability

Online Library~1

Available:
Copies:

2.

Cover image for A word from our sponsor admen, advertising, and the golden age of radio

A word from our sponsor admen, advertising, and the golden age of radio

A word from our sponsor admen, advertising, and the golden age of radio

Author

Meyers, Cynthia B. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

Format:

Availability

Online Library~1

Available:
Copies:

3.

Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

Format:

Availability

Beytepe Library~1

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4.

Cover image for The poster art, advertising, design, and collecting, 1860s/1900s

The poster art, advertising, design, and collecting, 1860s/1900s

The poster art, advertising, design, and collecting, 1860s/1900s

Author

Iskin, Ruth. Project Muse.

Preferred Shelf Number

ONLINE(323947.1)

Electronic Access

Full text available:

Format:

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Online Library~1

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5.

Cover image for PDN : Photo district news.

PDN : Photo district news.

PDN : Photo district news.

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~0

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6.

Cover image for Satan reklam yaratmak

Satan reklam yaratmak

Satan reklam yaratmak

Author

Sullivan, Luke. Bennett, Sam. Özata, Nadir.

Preferred Shelf Number

HF5825 S8819 2018

Format:

Availability

Beytepe Library~1

Available:
Copies:

7.

Cover image for Unauthorized access the crisis in online privacy and security

Unauthorized access the crisis in online privacy and security

Unauthorized access the crisis in online privacy and security

Author

Sloan, Robert H. Warner, Richard, 1946-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

8.

Cover image for Shopper marketing and the role of in-store marketing

Shopper marketing and the role of in-store marketing

Shopper marketing and the role of in-store marketing

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411

Format:

Availability

Online Library~1

Available:
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9.

Cover image for Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014

Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014

Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014

Author

Krivine, John.

Preferred Shelf Number

ML3534 P48 2014

Format:

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Beytepe Library~1

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10.

Cover image for Ratings analysis : audience measurement and analytics

Ratings analysis : audience measurement and analytics

Ratings analysis : audience measurement and analytics

Author

Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.

Preferred Shelf Number

HE8700.65 W42 2014

Format:

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11.

Cover image for Reklamarkası : kısa öyküler

Reklamarkası : kısa öyküler

Reklamarkası : kısa öyküler

Author

Merter, Ender

Preferred Shelf Number

HF5823 M47 2014

Format:

Availability

Beytepe Library~1

Available:
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12.

Cover image for Strategic integrated marketing communications

Strategic integrated marketing communications

Strategic integrated marketing communications

Author

Percy, Larry.

Preferred Shelf Number

HF5415.123 P475 2014

Format:

Availability

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