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1. 
Cover image for Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Author 
Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-1-4614-7801-0
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2. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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3. 
Cover image for Shopper marketing and the role of in-store marketing
Shopper marketing and the role of in-store marketing
Author 
Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
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4. 
Cover image for The history of marketing science
The history of marketing science
Author 
Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number 
HF5415.2 H55 2014
Format: 
Availability 
Beytepe Library~1
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5. 
Cover image for Novel techniques in sensory characterization and consumer profiling
Novel techniques in sensory characterization and consumer profiling
Author 
Varela Tomasco, Paula, editor. Ares, Gaston, editor.
Preferred Shelf Number 
ONLINE(356609.1)
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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6. 
Cover image for Online panel research : a data quality perspective
Online panel research : a data quality perspective
Author 
Callegaro, Mario, editor.
Preferred Shelf Number 
ONLINE(341749.1)
Electronic Access 
ebrary http://site.ebrary.com/id/10856847
John Wiley http://dx.doi.org/10.1002/9781118763520
MyiLibrary http://www.myilibrary.com?id=595065
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7. 
Cover image for Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Author 
Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number 
ONLINE(355367.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
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