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1. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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2. 
Cover image for Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
Author 
Çakırer, Mehmet Akif.
Preferred Shelf Number 
HF5415.127 C139 2015
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3. 
Cover image for Pazarlama araştırması
Pazarlama araştırması
Author 
Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.
Preferred Shelf Number 
HF5415.2 B77 2015
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4. 
Cover image for Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
Author 
Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518580.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-19027-3
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5. 
Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Author 
Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number 
XX(519229.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-18038-0
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6. 
Cover image for Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers
Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers
Author 
Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(519319.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-15168-7
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