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Subject: Advertising.

Author

(5)

Jones, John Philip.

(4)

Kocabaş, Füsun.

(4)

(2)

Babacan, Muazzez.

(2)

Belch, Michael A., ort. yaz.

(2)

Hürel, Feridun.

(2)

Tayfur Gıyasettin.

(2)

Yavuz, Şahinde.

(2)

Akbulut, Nesrin Tan.

(1)

Akman, Zeynep Hale.

(1)

(1)

Argenti, Paul A.

(1)

Aronson, Elliot.

(1)

Arrington, Tracy

(1)

Balcı, Şükrü.

(1)

Beaverstock, Jonathan V.

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Burnett, John, ort. yaz.

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

Cem, İsmail Hayri.

(1)

(1)

Cooper, Scott W.

(1)

Darıcı, Sefer.

(1)

Dağtaş, Banu, 1965-

(1)

(1)

Efendioğlu, İbrahim Halil.

(1)

(1)

Einstein, Mara.

(1)

Ekelund, Robert Burton, 1940-

(1)

Elden, Müge. author

(1)

Erdoğan , Elif Eda Balkaş.

(1)

Fletcher, Winston.

(1)

(1)

(1)

Foster, Larry, çizen

(1)

Foster, Timothy R. V.

(1)

Foster, Timothy R.V.

(1)

Frederick, Matthew

(1)

(1)

Gilbreath, Bob.

(1)

Grafik Anasanat Dalı. tez.

(1)

Greenberg, Herb.

(1)

Grutzner, Fritz.

(1)

Gönenç, Meral, çev.

(1)

(1)

Güngören, Ahmet.

(1)

Gürbüz, Işın.

(1)

Haliloğlu, Nagihan.

(1)

Hart, Norman A.

(1)

Hasdemir, Umut, editör

(1)

IGI Global, publisher.

(1)

Ivanov, Alexey.

(1)

(1)

Kabakcı, Gökçe Zeybek, yazar.

(1)

Karaçor, Süleyman.

(1)

Karcı, H. Deniz.

(1)

Kirzner, Israel M., çev.

(1)

Küçük, Orhan.

(1)

Küçük, Suat Hayri.

(1)

Küçükerdoğan, G. Rengin.

(1)

(1)

(1)

Mattelart, Armand.

(1)

McAllister, Matthew P.

(1)

McFall, Elizabeth Rose.

(1)

McStay, Andrew, 1975-

(1)

Moriarty, Sandra E., ort. yaz.

(1)

Nöth, Winfried.

(1)

(1)

Peltekoğlu, Filiz Balta.

(1)

Pratkanis, Anthony R.

(1)

Ralph, Daniel, ed.

(1)

Rodgers, Shelly.

(1)

(1)

Saurman, David Scott, ort. yaz.

(1)

Savaş, Vural, çev.

(1)

Searby, Stephen, ed.

(1)

(1)

Sevinç, Salih Seçkin.

(1)

(1)

Shimp, Terence A.

(1)

Smith, Cynthia S.

(1)

Sobacı, Selin.

(1)

Sugiyama, Kotaro.

(1)

Sweeney, Patrick, 1952-

(1)

(1)

Tayanç, Dinç, çeviren

(1)

Tellis, Gerard J., 1950-

(1)

Thorson, Esther.

(1)

Tikveş, Özkan.

(1)

Topsümer, Füsun.

(1)

Uztuğ, Ferruh, 1968-

(1)

Wells, William.

(1)

(1)

Wiley InterScience (Online service)

(1)

Yakın, Mehmet.

(1)

Yalım, Fevzi, çev.

(1)

(1)

Yarmalı, E. Sabri, çev.

(1)

(1)

Yilmaz, Recep, editor.

(1)

Yurdakul, Nilay.

(1)

Yücel, Halime.

(1)

Zorlu, Abdülkadir.

(1)

Çakın, Ömer, editör

(1)

Çetinkaya, Aysel.

(1)

Çetinkaya, Selin, çev.

(1)

Çifçi, Kemal.

(1)

Özyurt, Fatma.

(1)

Şen, Nilüfer, çeviren.

(1)

Language

(47)

(33)

(1)

Publication Date

-

(8)

(7)

(7)

(7)

(4)

(4)

(4)

(3)

(3)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

(30)

(17)

(9)

Communication in marketing.

(8)

Advertising -- Social aspects.

(7)

(6)

İletişim, Pazarlamada.

(5)

Public relations.

(4)

(4)

SATIŞ GELİŞTİRME.

(4)

Sales promotion.

(4)

Advertising -- Research.

(3)

Advertising -- Turkey.

(3)

Customer relations.

(3)

(3)

Reklamcılık -- Sosyal açıdan.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- History.

(2)

Advertising copy -- Turkey.

(2)

Comparative advertising.

(2)

Corporations -- Public relations.

(2)

Creative ability.

(2)

Göstergebilim.

(2)

Halkla ilişkiler.

(2)

Internet marketing.

(2)

Kitle iletişim araçları.

(2)

(2)

Marketing -- Management.

(2)

(2)

Reklam -- Araştırma.

(2)

Reklam -- Türkiye.

(2)

Reklam metni -- Türkiye.

(2)

(2)

(2)

(2)

Strategic planning.

(2)

(2)

Advertising -- Communication.

(1)

Advertising -- Drugs.

(1)

Advertising -- Language.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Study and teaching.

(1)

Advertising -- United States.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising campaigns.

(1)

Advertising copy

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising, Newspaper -- Turkey.

(1)

Advertising, Outdoor.

(1)

(1)

Açıkhava reklamları

(1)

Brand name products -- Management.

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Business writing.

(1)

Communication -- Philosophy.

(1)

Communication in Marketing.

(1)

Communication in management.

(1)

Communication in organizations.

(1)

Communication in personnel management.

(1)

(1)

(1)

Consumers -- Attitudes.

(1)

Creative ability in business.

(1)

Data protection.

(1)

(1)

(1)

Drug Industry -- ethics.

(1)

Drugs -- Marketing.

(1)

ENDÜSTRİYEL PAZARLAMA.

(1)

Electronic publishing.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

GRAFİK SANATLAR -- TEKNİK.

(1)

Gift Giving -- ethics.

(1)

Globalization -- Economic aspects.

(1)

Graphic arts -- Techniques.

(1)

HALKLA İLİŞKİLER.

(1)

Halkla İlişkiler.

(1)

Industrial marketing.

(1)

Institutional advertising.

(1)

Intangible property -- Valuation -- Management.

(1)

International business enterprises.

(1)

Internet advertising.

(1)

(1)

(1)

Karşılaştırmalı reklamcılık.

(1)

Kitle iletişim araçları -- Felsefe.

(1)

Knowledge management.

(1)

Kurumsal reklamcılık.

(1)

(1)

(1)

(1)

Markalı ürünler -- Yönetim.

(1)

Marketing -- Costs.

(1)

Marketing -- Technologic innovations.

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Philosophy.

(1)

Media Planning.

(1)

Medya Planlaması.

(1)

(1)

Mobile computing.

(1)

Narration (Rhetoric)

(1)

(1)

Pazarlama -- Teknolojik yenilikler.

(1)

Personal information management--Computer programs.

(1)

Personnel management.

(1)

Persuasion (Psychology)

(1)

Pharmaceutical industry -- Moral and ethical aspects.

(1)

Physicians -- Professional ethics.

(1)

Physicians -- ethics.

(1)

(1)

(1)

Public opinion.

(1)

(1)

Reklam -- Toplumsal yönleri.

(1)

Reklam -- Öğrenim ve öğretim.

(1)

Reklam kampanyaları.

(1)

(1)

Reklam tasarımı ve tipografisi.

(1)

Reklamcılık -- Psikolojil yönler.

(1)

Reklamcılık -- Tarih.

(1)

Reklamcılık -- Türkiye.

(1)

Reklamcılık -- İletişim.

(1)

Reklamcılık, Gazete -- Türkiye.

(1)

Sales management.

(1)

Sales personnel -- Recruiting.

(1)

Sales personnel -- Training of.

(1)

Small business -- Management.

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Sosyal medya -- Pazarlama.

(1)

(1)

Storytelling in mass media.

(1)

Television in propaganda.

(1)

Televizyon, Propagandada.

(1)

(1)

(1)

(1)

İkna (Psikoloji)

(1)

İletişim -- Felsefe.

(1)

(1)

İnternet pazarlama.

(1)

İnternet reklamcılığı.

(1)

İnternette pazarlama.

(1)

İş yazışması.

(1)

Şirketler -- Halkla ilişkiler.

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Tez Koleksiyonu

Electronic Library

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Library

Beytepe Library

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1.

Cover image for Advertising

Author

MacRury, Iain.

Preferred Shelf Number

HF5823 .M132 2009

Format:

Availability

Beytepe Library~1

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Copies:

2.

Cover image for Advertising theory

Advertising theory

Advertising theory

Author

Rodgers, Shelly. Thorson, Esther.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

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3.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

Author

Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.

Preferred Shelf Number

HF 5823 W455 2003

Format:

Availability

Beytepe Library~1

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4.

Cover image for Controversies in contemporary advertising

Controversies in contemporary advertising

Controversies in contemporary advertising

Author

Sheehan, Kim.

Preferred Shelf Number

ONLINE(367955.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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Online Library~1

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5.

Cover image for Advertising a cultural economy

Advertising a cultural economy

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising

Format:

Availability

Online Library~1

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6.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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7.

Cover image for Advertising a very short introduction

Advertising a very short introduction

Advertising a very short introduction

Author

Fletcher, Winston.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048

Format:

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8.

Cover image for Advertising in modern and postmodern times

Advertising in modern and postmodern times

Advertising in modern and postmodern times

Author

Odih, Pamela.

Preferred Shelf Number

ONLINE(367671.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times

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9.

Cover image for International advertising realities and myths

International advertising realities and myths

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/international-advertising

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10.

Cover image for Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

Electronic Access

Click here to view

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11.

Cover image for How advertising works the role of research

How advertising works the role of research

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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12.

Cover image for The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

Electronic Access

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