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Subject: Advertising.

Author

Jones, John Philip.

(2)

Akman, Zeynep Hale.

(1)

Balcı, Şükrü.

(1)

Cem, İsmail Hayri.

(1)

DiMarco, John, editor.

(1)

(1)

Efendioğlu, İbrahim Halil.

(1)

Güngören, Ahmet.

(1)

Holm, Nicholas, author.

(1)

IGI Global, publisher.

(1)

Karcı, H. Deniz.

(1)

(1)

Mas Manchón, Lluís, editor.

(1)

McAllister, Matthew P.

(1)

McAllister, Matthew P., editor.

(1)

Mogaji, Emmanuel, author.

(1)

(1)

West, Emily, editor.

(1)

(1)

Yilmaz, Recep, editor.

(1)

Language

(11)

(4)

Publication Date

-

(3)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

Branding (Marketing)

(4)

(4)

BUSINESS & ECONOMICS / Advertising & Promotion

(3)

(3)

Communication in marketing.

(2)

Kitle iletişim araçları.

(2)

(2)

(2)

SOCIAL SCIENCE / Media Studies

(2)

(1)

Advertising -- Social aspects.

(1)

Advertising media planning.

(1)

BUSINESS & ECONOMICS / Industries / Media & Communications Industries

(1)

BUSINESS & ECONOMICS / Marketing / Direct

(1)

Brand name products.

(1)

Communication -- Philosophy.

(1)

Comparative advertising.

(1)

Consumer behavior.

(1)

Consumption (Economics) -- Social aspects.

(1)

(1)

Electronic books.

(1)

(1)

Information technology -- Social aspects

(1)

Information technology -- Social aspects.

(1)

Internet marketing.

(1)

Kitle iletişim araçları -- Felsefe.

(1)

LANGUAGE ARTS & DISCIPLINES / Communication

(1)

(1)

(1)

Marketing -- Costs.

(1)

Marketing -- Management.

(1)

Marketing -- Technologic innovations.

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Philosophy.

(1)

Media Planning.

(1)

Medya Planlaması.

(1)

Narration (Rhetoric)

(1)

Pazarlama -- Teknolojik yenilikler.

(1)

(1)

SOCIAL SCIENCE -- General.

(1)

SOCIAL SCIENCE / Popular Culture

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Sosyal medya -- Pazarlama.

(1)

(1)

Storytelling in mass media.

(1)

Strategic planning.

(1)

Technologie de l'information -- Aspect social.

(1)

(1)

İletişim -- Felsefe.

(1)

İnternette pazarlama.

(1)

Material Type

Shelf Location

Beytepe General Collection

Electronic Library

Taylor Francis E-Book Collection

Wiley E-Book Collection

Library

Beytepe Library

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1.

Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

Author

Safko, Lon.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

2.

Cover image for The advertising business operations, creativity, media planning, integrated communications

The advertising business operations, creativity, media planning, integrated communications

The advertising business operations, creativity, media planning, integrated communications

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369522.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/the-advertising-business

Format:

Availability

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3.

Cover image for Advertising

Author

MacRury, Iain.

Preferred Shelf Number

HF5823 .M132 2009

Format:

Availability

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4.

Cover image for Advertising and consumer society : a critical introduction

Advertising and consumer society : a critical introduction

Advertising and consumer society : a critical introduction

Author

Holm, Nicholas, author.

Preferred Shelf Number

HF5811

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Format:

Availability

Online Library~1

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5.

Cover image for The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

Author

West, Emily, editor. McAllister, Matthew P., editor.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003124870
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Format:

Availability

Online Library~1

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6.

Cover image for Innovation in branding and advertising communication

Innovation in branding and advertising communication

Innovation in branding and advertising communication

Author

Mas Manchón, Lluís, editor.

Preferred Shelf Number

HF5415.123 .I56 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003009276
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Format:

Availability

Online Library~1

Available:
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7.

Cover image for Introduction to advertising : understanding and managing the advertising process

Introduction to advertising : understanding and managing the advertising process

Introduction to advertising : understanding and managing the advertising process

Author

Mogaji, Emmanuel, author.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Format:

Availability

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8.

Cover image for Sosyal medya, reklam ve marka üçgeni

Sosyal medya, reklam ve marka üçgeni

Sosyal medya, reklam ve marka üçgeni

Author

Efendioğlu, İbrahim Halil. Durmaz, Yakup.

Preferred Shelf Number

HF5821 E34 2020

Format:

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9.

Cover image for Medya planlamasında kullanılan araştırmalar ve veriler

Medya planlamasında kullanılan araştırmalar ve veriler

Medya planlamasında kullanılan araştırmalar ve veriler

Author

Cem, İsmail Hayri. Akman, Zeynep Hale.

Preferred Shelf Number

HF5826.5 C46 2019

Format:

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10.

Cover image for Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Author

Karcı, H. Deniz. Balcı, Şükrü.

Preferred Shelf Number

HF5415.1265 K37 2019

Format:

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11.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

Format:

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12.

Cover image for Communications writing and design : the integrated manual for marketing, advertising, and public relations

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Author

DiMarco, John, editor.

Preferred Shelf Number

HM851

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485

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