Title:
Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Author:
Karpin??ska-Krakowiak, Ma??gorzata, author.
ISBN:
9781003657248
9781040452899
9781040452950
Edition:
First edition.
Physical Description:
1 online resource (170 pages) : illustrations.
Series:
Routledge studies in marketing
Routledge studies in marketing.
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003657248OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 564003-1001 | HF5415 | Searching... | Searching... |