How to Use This Book xiii Bring the Cover to Life with AR xiii -- Talk to an AI About This Book xiii -- Preface: The Man from the Future xv -- Chapter 1 Welcome to the Era of Spatial Computing 1 -- Chapter Cheat Sheet Powered by AI 1 -- We Are All Digital Flat Earthers 2 -- I Sense, Therefore I Am 3 -- Mind the Gap 5 -- A Leap in Dimension 6 -- Our Post-Smartphone Future 8 -- The Age of Experience 11 -- Sparking Spatial Strategies 13 -- Chapter 2 Spatial Computing 101 15 -- Chapter Cheat Sheet Powered by AI 15 -- 40 Years in the Making 16 -- The Spatial Computing Tech Stack 19 -- The Eyes and Ears of Spatial Computing 21 -- If Computers Only Had a BrAIn 23 -- Merging Our Body with Bytes 24 -- Software Development for AR/VR 27 -- Sparking Spatial Strategies 30 -- Chapter 3 Your 3D Wake-Up Call 31 -- Chapter Cheat Sheet Powered by AI 31 -- A New Device Ecosystem 32 -- It All Starts with 3D 33 -- Spatializing 2D Content 35 -- Gaming and the Metaverse 36 -- The State of AR Today 37 -- The Market Readiness for AR 41 -- Societal Considerations 42 -- The Year Is 2035 45 -- Sparking Spatial Strategies 50 -- Chapter 4 Marketing in an Augmented World 51 -- Chapter Cheat Sheet Powered by AI 51 -- You Can't Spell "Brand" without the "A" and "R" 52 -- Jumping the Immersive Innovation Chasm 54 -- Proving Value Along the Marketing Funnel 56 -- Collapsing and Twisting the Marketing Funnel 59 -- The New "P" in Marketing 61 -- Generation AR 62 -- Sparking Spatial Strategies 63 -- Chapter 5 Redefining Mobile Marketing 65 -- Chapter Cheat Sheet Powered by AI 65 -- Integrating AR as Part of Your Marketing mix 66 -- Make Consumers the Main Character 68 -- Open a Portal to Your Brand World 70 -- Bring Content into the Consumers' World 71 -- Awaken Your Product So It Can Sell 73 -- Add a Talking Twist to Your Packaging 75 -- Let Your Packaging Entertain Your Consumer 77 -- Gamify the In-Store Experience 79 -- Measuring Success with AR 81 -- Sparking Spatial Strategies 82 -- Chapter 6 Marketing in the Era of Spatial Computing 85 -- Chapter Cheat Sheet Powered by AI 85 -- AR Headworn Wearables Are Already Here 86 -- Meet the MR Marketing Pioneers 88 -- Key Principles in MR Headset Marketing 93 -- Looking into the MR Crystal Ball 98 -- Sparking Spatial Strategies 104 -- Chapter 7 Advertising in the Next Dimension 107 -- Chapter Cheat Sheet Powered by AI 107 -- Moving Beyond the Banner Ad 108 -- A Massive Opportunity for Advertisers 111 -- AR Ads That Go Snap, Insta, and Tok 113 -- AR Ads outside the Walled Garden 119 -- Augmenting Billboards and Bus Shelters 122 -- Make Your Ad Jump Off the Page 124 -- Key Principles for AR Ad Success 126 -- Measurement and the Importance of Standards 129 -- MR Headsets--A New Frontier for Advertisers 131 -- Advertising in a World with AR Glasses 132 -- Sparking Spatial Strategies 134 -- Chapter 8 Selling with Spatial Computing 135 -- Chapter Cheat Sheet Powered by AI 135 -- AR Sales Opportunities Today 136 -- Consumer Demand and Early Insights 138 -- Transforming E- Commerce into AR-Commerce 139 -- Using AR as a Physical Product Perk 145 -- The Rise of Virtual-Only Sales 146 -- Turn Catalogs into Retail Experiences 148 -- Bring the Showroom to the Consumers 150 -- Augmenting the Retail Space 150 -- Principles for AR Commerce 153 -- Measuring AR-Driven Sales Performance 155 -- Shopping in Mixed Reality 157 -- Looking at Retail Through AR Glasses 161 -- On the Horizon for Spatial Sales 164 -- Sparking Spatial Strategies 167 -- Chapter 9 Becoming a Spatial Computing Champion 169 -- Chapter Cheat Sheet Powered by AI 169 -- Spatial Computing Needs You 170 -- Embrace Experimentation Enthusiastically and Eagerly 171 -- Commit to Lifelong Learning 173 -- Crafting an AR-Centric Strategy 175 -- Go Forth and Be Spatial 178 -- Sparking Spatial Strategies 179 -- Endnotes 181 -- Acknowledgments 209 -- About the Author 211 -- Index 213.