
Title:
Stakeholder whispering : uncover what people need before doing what they ask
Author:
Shander, Bill, author.
ISBN:
9781394352166
9781394289530
Physical Description:
1 online resource
Contents:
Preface -- Acknowledgements -- Whisper While You Work -- Part I: What & Why -- Chapter 1: Nothing Is As It Seems -- Chapter 2: More Rolling Stones, Less Coldplay -- Chapter 3: Everything Is UX -- Chapter 4: Who Are You? -- Part II: How Ideas -- Chapter 5: You Belong -- Chapter 6: Just Asking Questions -- Chapter 7: Useful Paranoia -- Chapter 8: Kill the Cat -- Chapter 9: Can You Hear Me Now? -- Chapter 10: A Rigid and Flexible Process -- Chapter 11: Peeling the Stakeholder Onion -- Part III: How Hands-on -- Chapter 12: How to Run a Therapy Session -- Chapter 13: I Feel You -- Chapter 14: Starting Broad, Digging Deep -- Chapter 15: Chunky Segmentation -- Chapter 16: Gained in Translation -- Chapter 17: The Art of the (Im)Possible -- Chapter 18: Bobbing for Apples -- Chapter 19: Silence Is Golden -- Chapter 20: Good Questions -- Chapter 21: Turn It Around -- Chapter 22: Whispering En Masse -- Chapter 23: Let's Talk About Bias, Baby -- Chapter 24: What It's Really All About -- Chapter 25: Trouble -- Chapter 26: When You Know You're Done -- Part IV: Now What -- Chapter 27: Prequalifying Whisperability -- Chapter 28: Influence Without Authority -- Chapter 29: Final Thoughts, Including Some Love for the Stakeholders -- Index.
Abstract:
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs. In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"-what they're asking for-to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs. Inside the book: - Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need - Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs - Transform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.
Local Note:
John Wiley and Sons
Genre:
Electronic Access:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394352166Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 599882-1001 | HD30.28 .S53 2025 | Searching... | Searching... |
