Cover image for Handbook of Business Communication : Linguistic Approaches
Title:
Handbook of Business Communication : Linguistic Approaches
Author:
Mautner, Gerlinde, editor.
ISBN:
9781614514862
Physical Description:
1 online resource (XI, 700 p.)
Series:
Handbooks of Applied Linguistics [HAL] ; 13
Contents:
Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- 1. Editors' introduction -- 2. The history of the language of economics and business -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index
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