A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms

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Title:

Author:

Phillips, Andrea, 1974-

ISBN:

9780071791533

Publication Information:

New York : McGraw Hill Professional, [2012]

Physical Description:

1 electronic text (xii, 272 p. : ill. (some col.)) : PDF file.

Series:

McGraw Hill ebook library. Business. Sales & marketing

Series Title:

McGraw Hill ebook library. Business. Sales & marketing

Subject Term:

Electronic Access:

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	293053-1001	ONLINE	Searching... Unknown	Searching... Unavailable