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1. 
Cover image for Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations II
Author 
Heath, Robert L. (Robert Lawrence), 1941- Toth, Elizabeth L. Waymer, Damion.
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2. 
Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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3. 
Cover image for Integrated marketing communications, strategies, and tactical operations in sports organizations
Integrated marketing communications, strategies, and tactical operations in sports organizations
Author 
Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
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4. 
Cover image for The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes
Author 
Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
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5. 
Cover image for Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
Author 
Eroğlu Pektaş, Güzide Öncü.
Preferred Shelf Number 
HF5837 E76 2018
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6. 
Cover image for İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
Author 
Küçük, Orhan.
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HF5415.123 I44 2016
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7. 
Cover image for Marketing communications
Marketing communications
Author 
Egan, John.
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HF5415.123 E4 2015
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8. 
Cover image for Pazarlama iletişimi yönetimi
Pazarlama iletişimi yönetimi
Author 
Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-
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HF5415.123 O33 2014
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9. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Author 
Copley, Paul.
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HF5415.123 C67 2014
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10. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
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HF5415.123 P475 2014
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11. 
Cover image for The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
Author 
Alpert, Jed. Fishback, Steven.
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12. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene. Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF5823 B387 2012
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