The Effect of Information Technology on Business and Marketing Intelligence Systems

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Title:

Author:

Alshurideh, Muhammad. editor. (orcid)0000-0002-7336-381X

ISBN:

9783031123825

Edition:

1st ed. 2023.

Physical Description:

XXIV, 2580 p. 427 illus., 310 illus. in color. online resource.

Series:

Studies in Computational Intelligence, 1056

Contents:

Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling -- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai -- Strategic leadership and its role on implementing public policies in the government departments in Karak Governorate.

Subject Term:

Artificial intelligence.

Computational intelligence.

Business information services.

Engineering -- Data processing.

Business Information Systems.

Data Engineering.

Added Author:

Alshurideh, Muhammad.

Al Kurdi, Barween Hikmat.

Masa'deh, Ra'ed.

Alzoubi, Haitham M.