Cover image for E-Business Essentials Building a Successful Online Enterprise
Title:
E-Business Essentials Building a Successful Online Enterprise
Author:
Taherdoost, Hamed. author.
ISBN:
9783031396267
Edition:
1st ed. 2023.
Physical Description:
XVII, 445 p. 52 illus., 50 illus. in color. online resource.
Series:
EAI/Springer Innovations in Communication and Computing,
Contents:
Chapter 1. Introduction to E-Business -- Chapter 2. E-Business Models & Strategies -- Chapter 3. E-environment -- Chapter 4. Evolution and Applications of the Internet in E-business -- Chapter 5. E-Business Security and Control -- Chapter 6. Billing and Payment Systems -- Chapter 7. Supply Chain Management in E-Business -- Chapter 8. E-Procurement -- Chapter 9. Digital Marketing -- Chapter 10. Customer Relationship Management -- Chapter 11. Business Intelligence -- Chapter 12. E-Business Adoption -- Chapter 13. Change Management -- Chapter 14. Analysis and Performance Measurement in E-Business -- Chapter 15. Legal, Regulatory, and Ethics in E-business.
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