Cover image for Choice-based conjoint analysis models and designs
Title:
Choice-based conjoint analysis models and designs
Author:
Raghavarao, Damaraju.
ISBN:
9781420099973
Publication Information:
Boca Raton : CRC Press, Taylor & Francis, c2011.
Physical Description:
xi, 180 p. : ill.
Subject Term:
Conjoint analysis (Marketing)

Consumers' preferences.
Added Author:
Wiley, James B.

Chitturi, Pallavi.
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